Brand to Bottom Line: CX, CRM & Revenue Growth | Ep 85
Description
Matthew Bertram, Digital Strategist and Fractional CMO sits down with Arnaud Dasprez, CEO of HexaGroup to unpack their shift from traditional B2B marketing to a full customer-experience (CX) agency for energy. They dig into aligning branding, marketing, sales, and service; how private equity thinks about brand valuation and revenue lift; and why “branding ≠ a new logo.”
You’ll hear practical ways to drive loyalty and NPS, accelerate digital transformation, and fix CRM adoption so it actually supports sellers. Plus: the evolving sales–marketing partnership in oil & gas—including how leaders like SLB are elevating marketing’s role. A true playbook for turning CX into measurable growth!
Episode Links:
Guest: https://www.linkedin.com/in/arnaud-dasprez/
SellWell Conference: https://www.theghgn.com/sell-well-2025
Sponsor: https://www.ewrdigital.com/
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Mark LaCour | Matt Bertram
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